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IDeA (Initiatives for Development of Armenia)

IDeA is a charitable foundation set up with the goal of implementing long-term projects poised to impact the future of Armenia and help it switch from a survival model to one of prosperity.

IDeA originated from the project “Armenia-2020”. The foundation unites the family, friends, partners and peers of Ruben Vardanyan.

The most prominent projects of IDeA are UWC Dilijan College and “Revival of Tatev”. The projects are implemented as part of the concept for social entrepreneurship.

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Interviews and other materials

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Ruben Vardanyan
Ruben Vardanyan delivered a keynote speech at the “END OF TRANSITION: Armenia 25 Years On. Now What?” conference
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Veronika Zonabend
Veronika Zonabend: The educational cluster will be an open ecosystem
Mediamax, 07.04.2017
In the last few months, several sessions of the interdepartmental commission on the creation of the Dilijan Educational Cluster have been held, headed by the Armenian Minister of Education. The initiative for the cluster came from IDeA Foundation and Scholae Mundi. Mediamax spoke with co-founder of both of those agencies and Chair of the Board of Governors of UWC Dilijan College Veronika Zonabend, to find out the initiative in detail.

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Ruben Vardanyan
Ruben Vardanyan: “Base yourself on the past and look to the future”
AGOS (, 19.10.2015

Projects about Armenian history and culture have a remarkable place in 14th Istanbul Biennale that is titled “Salt Water”. Dilijan Art Initiative, which is founded by Ruben Vardanyan and Veronika Zonaben in order to support the cultural development of Dilijan city and Armenia, supports these important projects about the Armenians in Biennial.

One of the prominent figures of Armenian Diaspora, Russian investment banker Ruben Vardanyan is an important entrepreneur and philanthropist. IDeA Foundation (Initiatives for Development of Armenia) that he founded with his wife Veronika Zonabend has the purpose of creating a bright future and a comfortable life style in Armenia with long-term projects. The international school established in Dilijan which has students from 64 countries and “Tatel Revival” which has the purpose of facilitating the cultural and economic development in and around Tatev are the most important projects that were realized by this foundation.

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Ruben Vardanyan
Ruben Vardanyan: “I don't want us to stop comparing ourselves to the best”, 10.09.2015

With his various initiatives in Armenia, ambitious and requiring large investments, it seems that the entrepreneur, philanthropist, and co-founder of IDeA Foundation Ruben Vardanyan is trying to return to local Armenians the charm and advantages of living with wide prospects and long-term plans.

IDeA Foundation's various projects – UWC Dilijan College, the Tatev Revival program, which began with the construction of the Wings of Tatev cableway, and the large-scale 100 LIVES project, which also includes a multilingual multimedia website and other small and large projects – began from a dream, Vardanyan says.

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Ruben Vardanyan
It is just the beginning
Mediamax, 25.05.2015
After the May 24 event at UWC Dilijan College, Co-Founder at IDeA (Initiatives for Development of Armenia) Charitable Foundation Ruben Vardanyan talked to journalists.